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Behind the Scenes of Our Summer 2024 Photoshoot

July 29, 2024

Behind the Scenes of Our Summer 2024 Photoshoot

We are thrilled to share the vibrant outdoor images captured by the incredibly talented Sophia for our 2024 summer campaign. Ever wondered what goes on behind the scenes at a jewellery photoshoot?
Read on to discover how it all comes together... 

Model sitting in Victoria Park

 

Planning Mode 
Every successful photoshoot begins with a solid concept. Once our initial jewellery samples are ready, our creative marketing team collaborates with the photographer to create a mood board, scout locations, book a model, and assemble the team for the shoot. One of the biggest hurdles in planning an outdoor shoot is dealing with unpredictable weather. We had to reschedule a few times due to unexpected rain showers. 

Photoshoot with pineapple and jewellery

 

The Finer Details 
Our focus for this shoot was on layered necklaces, bright gemstones, and beaded bracelet stacks. We aimed to capture a summer festival vibe –some shots exuding a fun, whimsical feel and others offering a more editorial look. The outdoor setting provided a variety of backdrops, from marble statues and water fountains to blooming flower beds and a charming greengrocer's stall filled with luscious summer fruits. 

The Day of the Shoot 
The day kicks off bright and early at Victoria Park in East London. After our stunning model, Nisha completes her hair and makeup, she gets dressed and showcases our jewellery. With Sophia behind the lens, we move swiftly through our planned shots. We make quick wardrobe changes throughout the day and transition between different park spots and the lively high street. Plenty of coffee and snacks keep our energy high during these bustling shoot days! 

Model in Victoria Park getting ready for photoshoot

 

That's a Wrap! 
When the camera stops rolling, we select the best images from the day. With so many great shots to choose from, we focus on those that best highlight the beauty of our jewellery for our cherished customers. This incredible photoshoot wouldn't be possible without our fantastic team, and we hope you love wearing our new jewellery designs as much as we enjoyed creating them for you.